Customer win-back for Shopify
Your best customers didn’t leave.
They just haven’t been back.
Most stores never hear from a customer again after their second order — not because anything went wrong, but because nobody wrote. Forwarding Address watches for the customers worth chasing and brings them home: a well-timed email for everyone who opted in, and a real 4×6 postcard in the mailbox for the ones worth a stamp.
Free plan, no time limit, no sales call. You only ever pay for what you mail.
It’s been a while, Maria
Eight months since the linen duvet set — we’ve missed you. Here’s 15% off whatever’s next. Scan to come see what’s new.
214 Mercer St, Portland OR
Customer won back
+$312.40
8 months away · returned via postcard QR
Set the rules once. Old customers find their way back.
Connect your store
One-click Shopify install. Set how long counts as lapsed, the lifetime spend worth chasing, and your return address — done in minutes.
We chase who pays
When a good customer goes quiet past your window, they get a win-back email. Your highest-value US customers also get a real 4×6 mail piece.
They scan, you sell
Every send links and QRs back to your storefront with the offer already applied. Returned customers are attributed on your dashboard, in dollars.
The inbox
Email that remembers what they bought
Not a generic blast. Every email remembers their last order, carries your brand voice, and goes only to customers who opted in — the day they lapse, and again ten days later. Unlimited, on every plan, including the free one.
The mailbox
A postcard nobody else is sending
Win-back emails compete with every other win-back email. Mailboxes are empty. For customers whose lifetime spend justifies a stamp, a printed 4×6 with your return address lands weeks after they went quiet — with a QR code that walks them back into your store, offer pre-applied. It reads like it was mailed by a person, because the good ones are. And it reaches the customers email no longer can — the ones who unsubscribed, went stale, or aged out of your list years ago.
Four print layouts, your brand color, your words — including designs that print what that customer bought last time, pulled from your own catalog.
$1.50 per mailer, printing and postage included. US addresses.
The honest comparison
If you’ve tried postcard marketing before, read this first.
Most postcard tools
A sales call before you can even test
Forwarding Address
Install free and self-serve. Detecting lapses in minutes — no demo, no onboarding call, no minimum commitment.
Most postcard tools
Pre-printed discount codes going stale in the mail
Forwarding Address
No code is printed on any card. It’s minted the moment the customer scans — never expired on arrival, nothing for coupon sites to farm.
Most postcard tools
Paying to blast a cold list that may never convert
Forwarding Address
Win-back is the highest-intent audience in direct mail: your own past customers. Cards go only to people over the lifetime-spend bar you set, under a spend cap you control.
Most postcard tools
A card that discounts a sale you already made
Forwarding Address
The offer adapts to the customer’s real state. Came back before the card printed? It’s cancelled — unprinted, unbilled. Already back when they scan? A welcome, not a second discount.
Most postcard tools
Fuzzy “influenced revenue” attribution
Forwarding Address
Revenue won back is counted per send, in dollars, on your dashboard — and on Pro, a measurement holdout shows lift against customers who got nothing. A customer who came home on their own is an honest zero.
Margin protection
The discount that knows when to stay home.
Back before it prints? Free.
Every postcard holds for 24 hours before ink hits paper. If they come home on their own first, the card is cancelled — never printed, never billed.
Never re-discount a comeback.
If a card lands after they’ve already returned, its QR greets them with a welcome back — not another 15% off for a customer you’ve already won.
Codes that can’t leak or expire.
Every code is single-use and belongs to one customer, created only when it’s needed. Nothing for coupon sites to farm, nothing stale in the mail, no pool to run out.
Winning someone back costs a fraction of finding someone new.
You already paid to acquire these customers. They already know the product, already trusted you with an order — several, usually. A $1.50 postcard against a customer who has spent $250 with you is the cheapest acquisition you’ll ever do, and the dashboard shows the return in attributed dollars, not vibes.
cheaper to bring a customer back than to buy a new one
more spent per order by returning customers
to put your brand on their kitchen counter
Pricing
Priced like what it is: customers you already earned.
Start free and win your first customer back on us — there’s no trial clock, because a lapsed customer doesn’t run on one. Upgrade when the won-back-revenue number tells you to.
Starter
pay only printing & postage
Win back your first customer free. No time limit, no volume to hit.
- Unlimited win-back emails
- Direct-mail win-back · $1.50 per mailer
- QR back to your storefront
- Basic analytics
Win-Back
15 mailers included monthly
The full win-back engine: offers, dashboard, and dollars attributed.
- Everything in Starter
- 15 win-back mailers included every month
- Offer ladder — email offer, bigger postcard offer
- Win-back dashboard — revenue won back & ROI
- Template library
Win-Back Pro
40 mailers included monthly
Revenue optimization: every send written for the customer it chases.
- Everything in Win-Back
- 40 win-back mailers included every month
- Personalized copy & mail pieces, per customer
- Advanced attribution
- Executive summary
Mailers beyond your included volume are billed at $1.50 each — printing and postage included — and always capped by the monthly spend limit you set. Billing runs through Shopify — uninstall and billing stops the same day. No exit call, no cancellation form.
Somewhere in your order history is a customer who’d come back tomorrow.
Install free, sync your customers, and let the next one come home on their own.
Install on Shopify — free